Hush Hush was originated in 2008, and is developed by the Dutch company Fashion D&NA.

The team of Fashion D&NA consists of a group of creative and talented people with extensive experience in the lingerie branche, who have combined their strengths to make Hush Hush a success. The collection of Hush Hush is designed by stylists from Holland and made by a production department with factories in Europe, China and Indonesia. They are supported by an eager, passionate and service minded crew in Holland.